The Triumph of Narrative: Storytelling in the Age of Mass Culture was published by Anansi in 1999.
The paperbook can be ordered from Anansi, and the e-book can be ordered from Indigo, Amazon or Anansi.
You can also listen to Robert Fulford's Massey lectures on the CBC Radio website.
From the publisher's book jacket:
"In this strikingly original look at modern culture, Robert Fulford pursues an unusual subject across a bizarre landscape whose features include urban legends, The Birth of a Nation, Jack Nicholson, Ivanhoe, TV news, sex scandals and gossip, and The History of the Decline and Fall of the Roman Empire.
"Fulford sees storytelling as the core of civilized life, the juncture where facts and feelings meet, the bundle in which we wrap truth, hope, and dread. Narrative, he says, is how we explain, how we teach, how we entertain ourselves--and how we often do all three at once. He distils half a century of experience as a journalist and critic into an account of human lives shaping stories and stories shaping human lives, and asserts with special passion 'the value of those unruly and unaccredited forms of narrative that arise from conversation, in particular the stories, true or untrue, that we tell about ourselves and people we know.'"
Robert Fulford's Home Page